Timing

I was lunching in Los Angeles last week with someone who said to me, "Gosh, if you guys were doing SNOCAP now, you'd be sitting pretty."  SNOCAP was the company I ran from 2005- 2008 that was yes, ahead of its' time.  And yes, this former music attorney was right; if we were now running that company it would be very important in the scheme of what is happening right now within the industry.  But, this is 2013, not 2008 and indeed timing made a difference. 

From my business experience, it is easy to be late, a lot harder to be early and really difficult to be right on time. But, that is what we have to strive to do with our products and services.  

Business ideas that come too late are worthless.  Those that come too early are expensive and ignored.  Those that come just at the right time when the market is accepting and ready, well, those are the ones that we remember.  

Each of us likely have something we are considering "rolling out", either externally, or even internally.  The question we must ponder and be able to answer, is this the right timing?  It's not easy to answer, but it is a question that must be answered and addressed honestly and boldly. Otherwise, we might be setting ourselves up for disappointment and/or failure.