The Heat Seekers Will Always Be There First!

Beyonce surprised everyone (well maybe Jay Z knew) with her new album last week.  With no marketing, no pre-hype build up, no leaks, no radio promotional copies, no early singles, she just released a full album with music videos prepared and all.  With her record breaking sales of 828,773 albums sold on itunes in the first 3 days, she proved that the heat seekers still are out there. 

We think we need to prime the market to get the hard core fans the people who want what they can't get to be there first. Beyonce proves that the "heat seekers", the ones who want it first, show up no matter when and how they hear about it. The PS4 and the XBox One also both saw their heat seeking fans this holiday season.   The videogame consoles have to tell everyone well ahead of time because they need the developers to be building games that will play on them when they are shipped, but I suspect that if everything could be kept under wraps (like Beyonce did), that they too could prove that the heat seekers will always be there. 

Do you know who your heat seekers are in your business?