Beyonce surprised everyone (well maybe Jay Z knew) with her new album
last week. With no marketing, no pre-hype build up, no leaks, no radio
promotional copies, no early singles, she just released a full album
with music videos prepared and all. With her record breaking sales of
828,773 albums sold on itunes in the first 3 days, she proved that the
heat seekers still are out there.
We think we need to prime the market
to get the hard core fans the people who want what they can't get to be
there first. Beyonce proves that the "heat seekers", the ones who want it
first, show up no matter when and how they hear about it. The PS4 and
the XBox One also both saw their heat seeking fans this holiday season.
The videogame consoles have to tell everyone well ahead of time because
they need the developers to be building games that will play on them
when they are shipped, but I suspect that if everything could be kept
under wraps (like Beyonce did), that they too
could prove that the heat seekers will always be there.
Do you know who
your heat seekers are in your business?
Tuesday, December 17, 2013
The Heat Seekers Will Always Be There First!
Labels:
beyonce,
bolts of thinking,
heat seekers,
itunes,
jay z,
ps4,
rueff,
rusty rueff,
sony,
videogames,
xbox one
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