Cyber Wow!

Yesterday appears to be a day of cyber wow!  

Early reports are saying that Cyber Monday shopping topped $2B in sales, achieving a 17.5% increase over last year.  For those not used to keeping score, that is a huge year over year gain.  Without a doubt we have crossed over the online hurdles and even with sales tax being collected in most states, and no Amazon drones delivering our packages yet, we are firmly okay with search, buy, and wait.  

Traditional retailers were scratching their heads after the lackluster days on Thanksgiving and Black Friday, but when they add it all up, it might just be okay. That is, unless Amazon took the biggest bite from the apple.  I know anyone reading this has already accepted that online is the future, now the question is how that future unfolds.  On this post Cyber-Monday Tuesday, I'd be thinking now about what we can do for next year to further engage and ready our consumers for next year so that we are their first choice.  

To do that, we have to go well beyond the lowest price or the the most extensive choices.  We have to create (and yes this will feel so 1999) "community" that brings them back over and over.