The Lost Art of Storytelling?

Storytelling is an art.  We know a great story when we hear, read, or see one and we recognize a bad one even more quickly. It's hard to put a finger on what makes a great story, but the power of the story in advertising and getting the message across of our companies, products,cultures and services is measurable and should not be ignored. 

A question for all of us is if we continue to live in the world of shortening media forms and truncated communication, who and how will the storytellers of tomorrow develop their craft?

I've recently taken to exploring the middle ground of "long form journalism" and have been looking at companies and people who are interested in this space. (If you are interested you can check out byliner.com, http://www.tellingreads.com, or deliberateLIFEmag.com)

Telling a story that engage the heart and minds of others might well be a resident skill that we want to develop and keep current within our organizations.

(for a further faith based application of this post you can visit: http://purposedworking.blogspot.com/)