Personality Power

In April, a random book hit the bookshelves in the U.S. titled, "The Cuckoo's Calling".  Since its' publishing date and through this last week it had sold a whopping 500 copies. The author Robert Galbraith had received some good reviews but the sales were like most first novels, weak and uninspiring.  With only 500 copies or so sold, there wasn't much opportunity for social buzz to get it going.  So, like most other books, the author wouldn't recoup his advance and the book would be out of print before it got started and Mr. Galbraith would be able to call himself a published author and get on with his next novel, or back to his day job.  That is until this past weekend when the world found out that Robert Galbraith was actually someone named J.K. Rowling.

Since that discovery, "The Cuckoo's Calling" has run through it's print run, the publisher is scrambling to meet demand, and I predict in a few weeks time Robert Galbraith will be a New York Times best-selling author, if not a #1 spot holder.  Lest we think that there isn't power in personality? 

This is a great reminder that we need to use all we have when launching new products or services. We so want to idealistically think that the great idea we have will take off on its' own, but in truth to make it through the clutter, it does not hurt to have personality behind it to give it the power to get off the launch pad.  This is why considering partnerships, strategic alliances, or even letting others take the spotlight in the promotion or branding may be the better way to success.

(For a further faith based application of this post you can visit: http://purposedworking.blogspot.com/)