Bye Bye Anonymity, Part 2 - The Amplifiers!

I just finished Marina Gorbis' book; "The Nature of the Future".  It is a great read and lays out a very plausible path to the future and how our social structures, influenced by technology will make the future a very exciting place to be.  She brings forward the idea of "Socialstructing", which means that we need to consider that the transparency and openness of data and who we are by both passive and active deposits into the large data scheme collection of the internet, changes everything going forward.

Gorbis unpacks the power of access of information about others (friends, influencers, and aggregated unknowns) into buying transactions, reputation interactions, recommendation engines, advice, and even lending and investment practices. 

She says, "We are moving away from the dominance of the depersonalized world of institutional production and creating a new economy around social connections and social rewards."

To her, this is "socialstructing". She goes on to say that this shift leads us away from anonymous participants to active "amplified individuals" who will make the difference.

Do we know who the amplifiers are of our business?  They are armed with technology, their social network, and an audience of curious minds who with a nudge of momentum jump onto the bandwagon.

Now is the time to take heed and understand the buttons of our business amplifiers.

(For a further faith based exploration of this post you can visit: http://purposedworking.blogspot.com/)