Social Better Than Solo

We've all known it and sometimes it just takes time to get it and figure out how best to apply it to our businesses; social is better than solo, at at least when it comes to advertising. 

This week New Balance running shoes releases a new advertising campaign called "Runnovation".  In their ads they break away from the traditional focus on one athlete (typically a celebrated runner) and instead start to show running going social with ads that show women running together in the "Redefining the new Girls Night Out".  There is also an online profile of a Running Club in Boston where we can get a little of the reality TV feel.  The point that New Balance is trying to make is that showing social activity will inspire us more to want to participate because we will see ourselves there and imagine that we too can truly participate. 

Aspirational ideals to be the like the best in the world (if Roger Federer wears a Rolex, so should I, right?) aren't going to go away, but when we try to reach the everyday, what feels like the ordinary, we might well stand a better chance by taking the position social.

(For a further faith based application of this post you can visit: http://purposedworking.blogspot.com/)