Thursday, January 23, 2014

Too Big for Their Britches Syndrome

I'm not going to mention the name of the band, but here in LA for GRAMMY week, I was a part of an event where the band was signed to perform and along with the performance, they were committed to doing some media, pictures, and mingling with the donors who so generously underwrote the event for a great cause.  What happened at the 11th hour was the band decided they wouldn't do anything other than perform.  Even before the show went on, we had a sour taste in our mouths about them.  Before the show I ran into them in a hallway.  They all walked with their heads down, avoiding eye contact so to not be noticed (or that was their schtick).  When they performed, they were just as detached from the audience, never engaging or recognizing their fans who had bought tickets to be there.

If you have any experience with music artists, or any type of performing artist, and yes, even high-profile business people, this is called the "too big for their britches syndrome".  On one hand, you might say, "Well why not?" And you go on, "These guys can't live normal lives as they are recognized and pawed on for autographs and photographs at every turn."  Here is why not.  As Julius Caesar said, "Fame is fleeting."

When fame turns to pride, artists and all of us lose our way.  When we think we are above the rest then we are already on our way to sliding down the other side.  This band, are here today, but they will more than likely be gone tomorrow.  And, I will guarantee this, when they are in the later years of life and walking through an airport, they will love the person who walks up to them and says, "I was a fan of yours".

These guys missed the opportunity for life-long engagement last night.  Had they acted in the opposite, I would be writing a much different post this morning of an example of giving, gratitude and accessibility.

And more importantly, they would have gained a fan.

No comments: