No Catches...No Ties...Nothing Hidden

There is a great AT&T commercial running, called, "Supervisor"  . It's filled with so much of how we think. 

First, we are cynical and disbelieving of any offers (maybe rightfully earned). 

Secondly, we distrust that we are receiving the right level of authority and attention from service people.

Thirdly, we think that we have "won" when we escalate the problem to someone higher in the authority chain. 

What the ad is saying back to us, or is at least trying to do so, is that all three of our assumptions are false.  But, will we change?  Not likely, so we might as well accept that our consumers and customers all think this way. 

The only thing that gets over the fears of ties and catches are trust, authenticity and transparency. Might in the AT&T advertisement the service been better had Lily identified herself as the Supervisor from the beginning?

Something for us all to think about!