The Power of Availability, Part 1

I just returned from two days at GRAMMY Camp New York.  As Chairman of the Board of the GRAMMY Foundation, I absolutely love going to GRAMMY Camp and seeing the best of the best high schoolers pursuing their dreams of making it in the music industry. 

The New York GRAMMY Camp happens at Converse's Rubber Tracks Studio in Brooklyn.  Converse donates the week of the studio's time and support to the GRAMMY Foundation. Having this availability to be in a state-of-the art studio is just amazing and so appreciated. What's even more amazing is that Converse makes this studio available to any musician and best of all they provide the studio for free, without any strings attached; Rubber Tracks Apply . When I tell people this they are taken back with Converse's generosity and just how cool it is that with this one gift of availability they are building deep loyalty and commitment with their consumers.  One band that forever remembers the one time that they were able to record that one album because of Converse will wear Chuck Taylor's forever.

Availability of what we have to offer; be it space, knowledge, people, services, etc. are powerful, powerful consumer brand and loyalty building tools!