Going Out On The Limb

Sometimes to get the recognition and notoriety that our brand or service requires, we have to be willing to go out on the limb to get people to take notice.  Whether or not this is smart or not, we find out when the limb holds us and causes others to look up, or the limb breaks and we fall. 

We are in the age of being able to crawl out further and further because of the support of low cost technology and infrastructure support.  We can try small things, at low cost and if they work, continue them.  If they don't, then discontinue and look to the next idea. 

Google and Amazon are the leaders in this.  It seems every month, they each offer something new and they climb a little further out on the limb.  Not all of their moves work, but lots do.  Their latest moves?  Google:  Google Express Shopping.  Amazon: Kindle Fire Streaming device.  We are looking up to both of these to see where they lead us next. 

What are you offering that has you inching out further on the limb?