Sometimes to get the recognition and notoriety that our brand or service
requires, we have to be willing to go out on the limb to get people to
take notice. Whether or not this is smart or not, we find out when the
limb holds us and causes others to look up, or the limb breaks and we
fall.
We are in the age of being able to crawl out further and further
because of the support of low cost technology and infrastructure
support. We can try small things, at low cost and if they work,
continue them. If they don't, then discontinue and look to the next
idea.
Google and Amazon are the leaders in this. It seems every month,
they each offer something new and they climb a little further out on
the limb. Not all of their moves work, but lots do. Their latest
moves? Google: Google Express Shopping. Amazon: Kindle Fire Streaming
device. We are looking up to both of these to see where they lead us
next.
What are you offering that has you inching out further on the
limb?
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