Still Missing!

Until something miraculous happens, when you are reading this, Malaysian airlines flight 370 will still be missing and the speculations over the reasons for the disappearance will still be raging.  We get enthralled with those things that can't be explained and something like a plane full of passengers going missing captures our attention.  The same could be said for anything that is in the ordinary that can't be found.  Money.  People. Items. All, when expected to be one place and not there, become a mystery for us to solve.

What if we were this curious and obsessed with the mystery of why someone stopped buying our product, or using our service?  Would we, do we, become obsessive about their disappearance, or do we instead, rationalize that they are only one of so many that w couldn't possibly ever really track and know the reasons, therefore, we should let it go? 

I hear these excuses, and more, all the time and each time I wonder if that business or organization will ever fully reach their potential?