Point of No Return

I've been watching the progress of young team of entrepreneurs for a while now.  They have a very interesting and intriguing app idea where I also have interest.  There are three core team members and a couple of other people who are also working on the project.  The idea, the talent of the team and the opening in the market could be promising.  But, here's the rub.  These guys all work in different companies and none of them have been willing to make the leap to quit their full time jobs and dive fully in.  They are frustrated because they can't get funding or support outside of a few friends and family.  There is a reason.  

Unless they are willing to show that they are ready to pass the point of no return, their commitment will be questioned.  We ask ourselves, "What was it about those people that made the difference?"  Many times, it is about the willingness to burn the ships and not go back.  This is true across so many aspects of business, entertainment, creativity, etc. 

Unless we can show that we are all in, there will be someone else wondering why they should follow someone who isn't giving it their all?