Wednesday, October 9, 2013

Net Promoter Scores

As we think about what we should do with measuring our businesses, a simple and easy to implement process is to adopt the Net Promoter Score measurement.  It's actually very clear and boils down a bunch of complex ways of looking at the business to a 10 point scale answer to; "How likely is it that would recommend (the name of your company) to a friend or colleague?"

That then allows us to stratify the answers into three groups: promoters, passives and detractors.  Once you have that then to get to the "net" part of the responses you subtract he percentage of detractors from the percentage of promoters and that gives you an NPS Score. 

If this is done consistently and often, we can measure where the company stands today and where it is going.  Why this is important is that we when we can boil it all down to one simple measurement, then it gives up the opportunity to change other things that we think can influence that consistent scoring.

Whether it is the NPS, or something else, getting to a baseline core measurement can yield positive results.

(For a further faith-based application of this post, you can visit here)

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