#AddaWordRuinAMovie The Meme

#AddaWordRuinAMovie may well be the funniest and best Meme I have ever seen on Twitter.  The Meme was created on Friday night and by the time I saw it on Saturday morning, it was blowing up.  Why?  The social media people in our marketing departments try so hard to come up with something that will go viral and catch the jet stream.  Millions of dollars are spent experimenting and trying to come up with something that catches on. And, then along comes something so simple that grabs a ton of attention.  Let's dissect why #AddaWordRuinAMovie has taken off.  First, without even thinking much about it the Meme title intrigues us and we want to know more.  Once we click on the Meme we realize that it's a simple and fun game that anyone can play.  We all know movies.  We all can be creative enough to add a word to a movie title, and we can laugh, and sometimes be amazed, at the creativity of someone else.  A simple and compelling game that we can play with others. That's what we should be thinking about it if we want to create something that gets our customers/consumers engaged with our product/service.

(For a further faith-based application of this post you can visit here)