The company Lululemon
looked unstoppable. Stores opened regularly and became profitable in
short order. Their consumers were loyal, almost cult-like loyal. Wall
Street loved them. Other than being pricey, what was there not to like
about Lulelemon?.
And then, their then CEO and Chairman, Dennis Wilson made one slip of the tongue and then Lululemon
went from sweet to bitter. You can look up the disparaging comment he
made about his customers whose thighs were larger. This was in the
context of why their new set of yoga pants were too sheer (turned out to
be a manufacturing problem, not a consumer size problem...duh). One
slip of the tongue and it can all fall apart. Wilson is out of the
company now, the company that he co-founded.
As the famous Hill Street
Blues quote said, "Let's be careful out there." We are on the front
lines all the time in our companies. We have to think and act like
mature leaders as one slip can be the beginning of a long and hard fall.
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