Want to be "superhorse",
California Chrome, has a "cough". As he prepares for the second leg of
the Triple Crown tomorrow in The Preakness Stakes, everyone is talking
about the coughs that he had as he came off the racetrack yesterday
after training.
It's clear, no one likes to hear a cough in a racehorse,
in a person, or in a company. A cough signifies nothing but bad to
come. Sometimes, it's nothing and a little tickle in the throat passes,
but when we hear a cough, we begin to worry and even step aside to not
catch the cold ourselves. Last year, while traveling in Costa Rica, one
of the locals told me that when America coughs, Latin America gets
pneumonia.
No one likes a cough and more often than not those coughs
that we see in the market, or with a company, or in a team are the
beginning of something and shouldn't be ignored.
How many times have we
heard the cough, ignored it and and then later kicked ourselves for not
seeing what later were so obvious signs?
Showing posts with label rueff. Show all posts
Showing posts with label rueff. Show all posts
Friday, May 16, 2014
Thursday, May 15, 2014
Chefs or Short-Order Cooks?
For most things at work, or in life, we can approach
things in one of two ways: as a Chef, or as a Short-Order Cook.
A Short-Order Cook takes orders and fulfills the assignment just as it is given to them. They operate quickly, efficiently and can be counted on to deliver on time. A Chef sees things differently, always considering options and other ways to achieve the order. Creativity trumps efficiency sometimes and there is an anxious anticipation of the customer of what might arrive. Because of this, a Chef gets a little more time and more leeway than the Short-Order Cook. The similarity is that both know their customer. For the Short-Order Cook; it's the waitress/waiter who is standing at the hot table waiting. For the Chef, the wait staff are just a delivery vehicle to their ultimate customer; the diner.
Seldom does someone ask the Short-Order Cook to come out and meet the table to receive their lauds. But, also seldom does someone applaud the Chef who makes the table wait too long for their food. The balance is tricky and it all gets messed up when someone tries to take the opposite role when to everyone else it is pretty clear what is expected.
Which are you?
Which does your company reward and recognize?
Is your organization in balance with the right amount of Chefs and the right amount of Short-Order Cooks?
A Short-Order Cook takes orders and fulfills the assignment just as it is given to them. They operate quickly, efficiently and can be counted on to deliver on time. A Chef sees things differently, always considering options and other ways to achieve the order. Creativity trumps efficiency sometimes and there is an anxious anticipation of the customer of what might arrive. Because of this, a Chef gets a little more time and more leeway than the Short-Order Cook. The similarity is that both know their customer. For the Short-Order Cook; it's the waitress/waiter who is standing at the hot table waiting. For the Chef, the wait staff are just a delivery vehicle to their ultimate customer; the diner.
Seldom does someone ask the Short-Order Cook to come out and meet the table to receive their lauds. But, also seldom does someone applaud the Chef who makes the table wait too long for their food. The balance is tricky and it all gets messed up when someone tries to take the opposite role when to everyone else it is pretty clear what is expected.
Which are you?
Which does your company reward and recognize?
Is your organization in balance with the right amount of Chefs and the right amount of Short-Order Cooks?
Labels:
bolts of thinking,
chefs,
rueff,
rusty rueff,
short-order cooks
Tuesday, May 13, 2014
3-Deep
Anyone who has ever sold or marketed into an enterprise (company) big or
medium sized fears one thing; losing their internal champion/supporter.
A ton of work can go into landing a deal only to learn that the person
internally who was leading the acceptance of your product/service is
being moved into another job or leaving the company. Where does that
leave you? Starting all over, unfortunately. So, the best approach is
to ensure that you are "3-Deep" in every account. That means, three
people who are below the champion who also support the product so that
is she/he moves on, you aren't caught with no one knowing who you are.
Tuesday, May 6, 2014
We Have Just Returned...
"(Fill in name of Company) is buzzing with all the units we have in the office, and thanks to our trip to
China last week, we have even more on the way. Here’s a quick update on the
trip and the product.
Our co-founders, (Fill in Name (CEO)), (Fill in name) (CTO)), and (Fill in Name (Design
Director)), returned last week from a great trip to China where they met with
our manufacturer and reviewed the new hardware design.
We saw some major improvements and are happy with the progress they’ve made.
We’re finalizing the layout now, and the factory is getting ready to produce
our updated hardware design en masse. That will start with (Fill in number) units for the
beginning of (Fill in Month)."
This is a message that I get some version of once a month from someone who is entering the hardware business with a hot and highly anticipated hardware/software enabled product.
It's always a trip to China, Taiwan, Malaysia, etc.
I'm waiting for the first hot product that sends their update that says, "We just
returned last week from a great trip to (Fill in a state in the U.S.) where we met with our manufacturer and reviewed the new hardware design."
returned last week from a great trip to (Fill in a state in the U.S.) where we met with our manufacturer and reviewed the new hardware design."
That's the one I will immediately want to buy!
Labels:
bolts of thinking,
made in USA,
rueff,
rusty rueff
Thursday, May 1, 2014
When the Bucks Stops Here!
As
leaders, managers, or in today’s world, even those who work someplace where we
have influence over decisions that are made that could affect others, we need
to be careful and constructive in those decisions. We seldom see examples
of leaders who step up when things go wrong. Some will do it and admit
that the buck stops with them, but they won’t accept the full responsibility,
which many times would lead to a resignation or some other type of repercussion.
Last week we saw a leader do so though when South Korean Prime Minister, Chung Hong-won, resigned
after the failed rescue of the ferry that capsized. I found this interestingly
juxtaposed with the firing of a number of the GM senior execs, but not the
CEO. I know, she is new, but remember, she was on the senior team and has
been with the company for 34 years. I’m not saying that she should have been
fired, but when the buck stops, it must stop somewhere and the best of the best
leaders know it stops with them.
Anything short of that, can feel like lip service to leadership.
Anything short of that, can feel like lip service to leadership.
Tuesday, April 29, 2014
Thinking Before We Speak
As we are learning in the world of sports, there are consequences to
word and actions. When we are part of a larger organization, those
consequences can reach far and wide and hurt many people.
We usually don't know how broadly, until it happens.
But, we can still think ahead and imagine the consequences before we act or speak.
We usually don't know how broadly, until it happens.
But, we can still think ahead and imagine the consequences before we act or speak.
Labels:
actions,
bolts of thinking,
consequences,
rueff,
rusty rueff,
thinking,
words
Monday, April 28, 2014
Hunters and Farmers
Sales organizations are getting smarter in how they organize. Well,
actually, most have always organized in the manner that is most
successful but today they are getting better at giving the organizations
names that better describe what they do. Back in the day you had "New
Account Teams" and you had "Existing Account Teams". Now, we have
"Hunters and Farmers".
Hunters bring in new business. Farmers expand the growth. Subtle, but big differences in the type of people to do these jobs and their responsibilities.
Some times just getting better at describing what someone does can make the difference in hiring and assigning the right person to the job.
Hunters bring in new business. Farmers expand the growth. Subtle, but big differences in the type of people to do these jobs and their responsibilities.
Some times just getting better at describing what someone does can make the difference in hiring and assigning the right person to the job.
Labels:
bolts of thinking,
hunters and farmers,
rueff,
rusty rueff
Friday, April 25, 2014
Cubed
There is a new book out by Nikil Saval, called "Cubed". I have not read
it yet, but have read the reviews of it and I will be picking it up
soon. What Saval does in his book is give us the history of our current
workplaces covering things like the drop ceiling, lighting, filing
spaces, open door policies and yes, the "Cubicle". My total time working
in corporations was 21 years. Of those 21 years, as best as I can add
up, I spent eight years in a Cube and two and a half years working in an
open floor space. So, almost half, not in an office.
The best of all of those years (including a couple of years in offices that were well beyond nice and totally not necessary), were the years in the open floor plan where there were no walls and I was out in the open with everyone else. I learned new forms of boundaries (headphones on meant I was busy), shorter phone calls, discretion of conversation (loudness and content) and time management (there wasn't any hanging around with the feet on the desk shooting the breeze).
Where we sit can make a difference in how we work. Where we assign others to work, can make a difference in their productivity and motivation. Part of what we are to do, if we want to be good leaders and managers, is to be cognizant and sensitive to the environment that we ask people to work.
If you have people begging to work at home, you might want to ask yourself if that cubicle might be part of their motivation.
The best of all of those years (including a couple of years in offices that were well beyond nice and totally not necessary), were the years in the open floor plan where there were no walls and I was out in the open with everyone else. I learned new forms of boundaries (headphones on meant I was busy), shorter phone calls, discretion of conversation (loudness and content) and time management (there wasn't any hanging around with the feet on the desk shooting the breeze).
Where we sit can make a difference in how we work. Where we assign others to work, can make a difference in their productivity and motivation. Part of what we are to do, if we want to be good leaders and managers, is to be cognizant and sensitive to the environment that we ask people to work.
If you have people begging to work at home, you might want to ask yourself if that cubicle might be part of their motivation.
Labels:
bolts of thinking,
cubed,
nikil saval,
open door policies,
rueff,
rusty rueff
Thursday, April 17, 2014
Permadeath
A friend's child didn't get the summer job that was expected. It was the first time in a short life that a rejection that couldn't be changed happened. Shock and awe, along with lots of questioning ensued. I was not surprised as we have a generation plus now who don't know what it means to not play on the team or to not be able to do things over until they reach satisfaction. It seems that now, everyone, regardless if the team wins or loses, gets to get out on the field or court and play. In videogames we let you start over and over and nothing really ended, or died...until now. Games are making the turn to what is called "Permadeath". That means that once the character or figure dies, they don't come back. I remember this being experimented with in the late 90's only to receive outrage from customers who claimed that they had the right to bring the character back over and over. Who is to know what is best, but I don't see that much harm in teaching the next generation that loss and rejection are real and that we need to learn the lesson early, not wait until employers and business have to be the first to hand out the word, "no".
Monday, April 7, 2014
Always Open for Business!
Patti
and I rushed on Saturday to get to an art gallery/framing store before
its 5:30pm closing time. We arrived at 5:24pm and they closed early.
We were bummed. I looked at the "Closed" sign in the window and
thought, "What an antiquated way to run a business". We've all had the
experience of cupping our hands to our eyes and staring into a plate
glass window to see what is on the other side in a darkened store,
knowing that we won't probably every be able to come back during their
open hours. We miss out and a retailer misses out. But, that is about
to change, or at least I think it will soon.
My friend Jason Johnson is working hard on his new digital door lock, August Smart Lock. I imagine that in the not too near future, we will be able to walk up to a physically closed retail store and because we carry a trusted digital ID on our iphone (kind of like TSA Pre for retailers), we will be able to digitally open the front door of the retail store. As we do, the lights come on, a motion activated set of cameras begin recording, and a motion activated voice recording welcomes us into the store and gives us directions on how to scan and pay for what we buy using our digital wallets. The voice probably asks us politely to turn off the lights before we leave, digitally locking the door behind us.
Are we possibly entering the age of "Always Open for Business"?
I think so!
My friend Jason Johnson is working hard on his new digital door lock, August Smart Lock. I imagine that in the not too near future, we will be able to walk up to a physically closed retail store and because we carry a trusted digital ID on our iphone (kind of like TSA Pre for retailers), we will be able to digitally open the front door of the retail store. As we do, the lights come on, a motion activated set of cameras begin recording, and a motion activated voice recording welcomes us into the store and gives us directions on how to scan and pay for what we buy using our digital wallets. The voice probably asks us politely to turn off the lights before we leave, digitally locking the door behind us.
Are we possibly entering the age of "Always Open for Business"?
I think so!
Thursday, April 3, 2014
Going Out On The Limb
Sometimes to get the recognition and notoriety that our brand or service
requires, we have to be willing to go out on the limb to get people to
take notice. Whether or not this is smart or not, we find out when the
limb holds us and causes others to look up, or the limb breaks and we
fall.
We are in the age of being able to crawl out further and further because of the support of low cost technology and infrastructure support. We can try small things, at low cost and if they work, continue them. If they don't, then discontinue and look to the next idea.
Google and Amazon are the leaders in this. It seems every month, they each offer something new and they climb a little further out on the limb. Not all of their moves work, but lots do. Their latest moves? Google: Google Express Shopping. Amazon: Kindle Fire Streaming device. We are looking up to both of these to see where they lead us next.
What are you offering that has you inching out further on the limb?
We are in the age of being able to crawl out further and further because of the support of low cost technology and infrastructure support. We can try small things, at low cost and if they work, continue them. If they don't, then discontinue and look to the next idea.
Google and Amazon are the leaders in this. It seems every month, they each offer something new and they climb a little further out on the limb. Not all of their moves work, but lots do. Their latest moves? Google: Google Express Shopping. Amazon: Kindle Fire Streaming device. We are looking up to both of these to see where they lead us next.
What are you offering that has you inching out further on the limb?
Wednesday, April 2, 2014
Voice Recognition
If
you have taken to using the voice options on your phone to dictate
texts and emails, you know that the translation is not quite perfect,
but so far better than it was just a year ago, that before long, with
another generation of voice recognition advancements, and a little user
interface improvement, that thumbing our way through typo galore filled
messages is about to become a thing of the past.
What will this mean for all of us? Good and bad likely. Good in that I have noticed that when I speak a message that my thoughts are more fully formed and the messages tend to be longer. A return to long form communication? Maybe. Bad in that it becomes even easier to blow off steam and say something that is now written that you wish you hadn't said. We are on record forever now with everything we write, record, photograph, or video. That's not all bad, but it all has implications.
I grew up learning how to write sentences and then how to put those sentences into paragraphs and later, how to put them into full thoughts to achieve a purpose. But, seldom were we taught on how to "communicate". No one taught in school how to have a productive phone call, or how to discuss something that is difficult over dinner.
It may be time to begin thinking about teaching our employees how to communicate, especially as it relates to how to translate our thoughts into messages that are productive, effective and good.
What will this mean for all of us? Good and bad likely. Good in that I have noticed that when I speak a message that my thoughts are more fully formed and the messages tend to be longer. A return to long form communication? Maybe. Bad in that it becomes even easier to blow off steam and say something that is now written that you wish you hadn't said. We are on record forever now with everything we write, record, photograph, or video. That's not all bad, but it all has implications.
I grew up learning how to write sentences and then how to put those sentences into paragraphs and later, how to put them into full thoughts to achieve a purpose. But, seldom were we taught on how to "communicate". No one taught in school how to have a productive phone call, or how to discuss something that is difficult over dinner.
It may be time to begin thinking about teaching our employees how to communicate, especially as it relates to how to translate our thoughts into messages that are productive, effective and good.
Labels:
bolts of thinking,
communication,
rueff,
rusty rueff,
voice,
voice recognition
Monday, March 31, 2014
Implied Free
It used to be that if you wanted to access the internet in an airport that you had to pay for it through services like Boingo, or T-Mobile, AT&T, etc. You can still pay for that internet
access if you want, or you can access it through what I call, "Implied
Free". Implied free is telling the consumer that something is free, but
it isn't really. In the case of airport internet access, you watch an ad and then you get a half-hour or so, and then you can watch
the same ad again, and get another half hour or so. And on and on it
goes. It seems free, but it's not because we have taken our time to look
at the ad and distract ourselves from doing something else. What is the
cost to us? It's the cost of what we could/would be doing otherwise.
"Implied free" is not new. Broadcast media was built this way and we
now see the same for the "implied free" of ad supported streaming
entertainment services. We are just a moment away from walking into a
coffee shop and receiving what appears to be an "implied free" cup of
coffee, but we will have to show that we watched the ad, tweeted or
create a Facebook
status about being in the store and trying the coffee. I personally
don't mind "implied free". It feels active and full of choices. If we
can find the goodness in the approach, there is much we can do and have
our consumers and customers join in to help.
Labels:
at&t,
boingo,
bolts of thinking,
Facebook,
implied free,
internet,
rueff,
rusty rueff,
t-mobile
Saturday, March 29, 2014
The "Work Market" and "BYOW"
I was asked the other day why I invest and put my time and money where I do? I told this person that I subscribe to the theory that you can be the person who makes big changes to big things or make little changes to big things that add up to a big change, but it's kind of silly to fool around with anything that only addresses small things.
This is why I am fascinated with the size of the "Work Market". Nearly everyone works, will work, or has worked and while we go up and down economically, this premise won't change. And up until now, the "Work Market" has been approached only on the "enterprise level" bringing tools, processes and programs to the employer, the ones who create the work and hire the worker. And until now, the only outside of the office support or help a worker could get to make them better was what they could find at the local bookstore.
But the world has changed. Today, the "Work Market" is open for those who are doing the work. I first felt the shift when the guys in Austin at 37 Signals created a collaborative project management software called "Basecamp". Companies were slow to offer project management tools and when they did they were heavyweight, clunky and one-size fit all, like Microsoft Project. Workers who couldn't and wouldn't wait started sourcing their own tools and were using Basecamp, inside the firewall, on either their own credit card, or expensing it monthly as a nominal fee. Box and DropBox have grown in the same way. We now have "BYOD", bring your own devices to work. This week I will talk to a group of top HR Leaders that we are now in the "BYOW" era..."Bring Your Own Way" to get these things done.
Every company and their employees are now an open "Work Market" platform that we can build work, productivity, data, prediction, reporting, trending, and whatever else we can think of applications.
Mark Newman, the Founder and CEO of HireVue (one of the HCM companies where I sit on the Board) estimates that there are a billion interviews done a year in the United States. He's probably wrong in that is a low number. Consider just that number as the number of (as Mark likes to call them) "interactions" that are available to capture, improve and provide tools and support. Interviews are a perfect example of BYOW as everyone does an interview in a way that is easy and best for them. But, that haphazard approach is also a part of the problem in why that part of the "Work Market" always feels so broken.
BYOW is not going to stop. The "Work Market" is not shrinking. Who will be the ones to capture the needs and the wants of those who work and those who create and fund the work?
If you are looking for a big market fraught with lots of problems to solve, then look no further than right here.
This is why I am fascinated with the size of the "Work Market". Nearly everyone works, will work, or has worked and while we go up and down economically, this premise won't change. And up until now, the "Work Market" has been approached only on the "enterprise level" bringing tools, processes and programs to the employer, the ones who create the work and hire the worker. And until now, the only outside of the office support or help a worker could get to make them better was what they could find at the local bookstore.
But the world has changed. Today, the "Work Market" is open for those who are doing the work. I first felt the shift when the guys in Austin at 37 Signals created a collaborative project management software called "Basecamp". Companies were slow to offer project management tools and when they did they were heavyweight, clunky and one-size fit all, like Microsoft Project. Workers who couldn't and wouldn't wait started sourcing their own tools and were using Basecamp, inside the firewall, on either their own credit card, or expensing it monthly as a nominal fee. Box and DropBox have grown in the same way. We now have "BYOD", bring your own devices to work. This week I will talk to a group of top HR Leaders that we are now in the "BYOW" era..."Bring Your Own Way" to get these things done.
Every company and their employees are now an open "Work Market" platform that we can build work, productivity, data, prediction, reporting, trending, and whatever else we can think of applications.
Mark Newman, the Founder and CEO of HireVue (one of the HCM companies where I sit on the Board) estimates that there are a billion interviews done a year in the United States. He's probably wrong in that is a low number. Consider just that number as the number of (as Mark likes to call them) "interactions" that are available to capture, improve and provide tools and support. Interviews are a perfect example of BYOW as everyone does an interview in a way that is easy and best for them. But, that haphazard approach is also a part of the problem in why that part of the "Work Market" always feels so broken.
BYOW is not going to stop. The "Work Market" is not shrinking. Who will be the ones to capture the needs and the wants of those who work and those who create and fund the work?
If you are looking for a big market fraught with lots of problems to solve, then look no further than right here.
Labels:
37 Signals,
Basecamp,
bolts of thinking,
box,
byow,
dropbox,
hirevue,
mark newman,
microsoft,
microsoft porject,
rueff,
rusty rueff,
work market
Friday, March 28, 2014
Investing In Home
I was back at Purdue (my alma mater) this week. On Wednesday, General
Electric announced a partnership with Purdue around advanced
manufacturing practices and technology, and that GE would be building a
new jet engine manufacturing plant in the Greater Lafayette, Indiana
area. It was a big deal for Purdue and the community. In the same week
I read that BMW is investing and expanding in South Carolina and Ford
is doing the same in the Midwest. It's a good sign to see
multinationals investing in the U.S.. We still have a ways to go as
Shenzen, China claims now to be the largest manufacturing location for
smartphones. I predict that might change over time as well. It's not
an easy decision to invest at home. It can be more expensive and the
regulations around the environment, safety and labor can add to that
cost, but once the plunge is taken, the reduced complexity of time,
travel and cultures, can win the day. At least an honest discussion
about the tradeoffs looks to be being held with certain segments of our
economy. Here's to more and more of those decisions landing back to
home.
Labels:
BMW,
bolts of thinking,
china,
ford,
general electric,
indiana,
lafayette,
Purdue,
rueff,
rusty rueff,
shenzen,
smartphones,
south carolina
Thursday, March 27, 2014
Closer Than They Appear
Success and failure share a trait; they both, like the images in the
right-hand side mirror of our cars, can seem closer than they really
are. Success can feel close, but might still be a ways away so we have
to stick with it, don't take our foot off the gas, and don't assume that
we can change course before we achieve the success that we are trying
to achieve. Failure, on the other hand, can feel so close that we start
to get fearful and paralyzed of what might happen next, when we are
still far from failing. The truth is that success and failure are
located just about the same distance away from where we are. We can't
over anticipate either nor overreact to what we encounter along the
way. I have seen too many people who make decisions based on not
accurately knowing where they are on the road to either success or
failure.
Labels:
appearances,
bolts of thinking,
failure,
rueff,
rusty rueff,
success
Wednesday, March 26, 2014
Greener Grass?
A former colleague of mine is up for a big promotion. It's the job he
has waited for his entire career and if he gets it then he is at the top
of his functional area and the years of working hard within the company
will have been worth it all! I checked in him the other day to see
where things stood. He told me that the decision was down to him and
one other person. I was puzzled because who else inside the company
could be in competition for the job? He responded, that it was him
against an external candidate! I cringed for him. I was quickly
reminded of how easily we look to the outside and think the grass is so
much greener.
Sometimes, when it is time to upgrade or change direction we have to go to the outside but I have always been of the mind that internal choices need to be decided and dismissed before that decision so that those who have worked hard and held their loyalty are not put in this awkward position of, "Am I not good enough?" While the grass looks greener, let's not forget that it takes more fertilizer, water, nurturing and caring to keep that grass green, than it does to maintain the turf that we know that is not as fragile or will fail under who we already are.
Sometimes, when it is time to upgrade or change direction we have to go to the outside but I have always been of the mind that internal choices need to be decided and dismissed before that decision so that those who have worked hard and held their loyalty are not put in this awkward position of, "Am I not good enough?" While the grass looks greener, let's not forget that it takes more fertilizer, water, nurturing and caring to keep that grass green, than it does to maintain the turf that we know that is not as fragile or will fail under who we already are.
Labels:
bolts of thinking,
greener grass,
rueff,
rusty rueff
Tuesday, March 18, 2014
Still Missing!
Until something miraculous happens, when you are reading this, Malaysian
airlines flight 370 will still be missing and the speculations over the
reasons for the disappearance will still be raging. We get enthralled
with those things that can't be explained and something like a plane
full of passengers going missing captures our attention. The same could
be said for anything that is in the ordinary that can't be found.
Money. People. Items. All, when expected to be one place and not there,
become a mystery for us to solve.
What if we were this curious and obsessed with the mystery of why someone stopped buying our product, or using our service? Would we, do we, become obsessive about their disappearance, or do we instead, rationalize that they are only one of so many that w couldn't possibly ever really track and know the reasons, therefore, we should let it go?
I hear these excuses, and more, all the time and each time I wonder if that business or organization will ever fully reach their potential?
What if we were this curious and obsessed with the mystery of why someone stopped buying our product, or using our service? Would we, do we, become obsessive about their disappearance, or do we instead, rationalize that they are only one of so many that w couldn't possibly ever really track and know the reasons, therefore, we should let it go?
I hear these excuses, and more, all the time and each time I wonder if that business or organization will ever fully reach their potential?
Monday, March 3, 2014
Downhill Woes
On Saturday of this past weekend, I completed the Phoenix Marathon,
which was my eighth Marathon. I was so excited about the race, the
course, and being in Phoenix with dear friends for the weekend. I felt
like this might be a race where I could shave a few minutes off of my
personal best. But, not to be. I was almost 19 minutes worse than my
best time. The course was predominately downhill, which should make for
a fast time. You would think, right? What looks like it can be one thing, can actually turn around and bite you. Look at this elevation map:
This
map shows a 1000 foot elevation drop, but it's the first 4 miles that
are of most notice. Those 4 miles at that steepness, was a killer on the
quads and by mile 18 my quads were thrashed (they are still killing
me). What looks to be an advantage, can turn out to be a real
disadvantage. Just because it all looks like smooth sailing and
downhill doesn't mean that things will work out for the better.
The
best course is always the one that you expect, have managed before and
can predict, even if they have some uphills in them.
Friday, February 28, 2014
Faster is Better?
For a long time now we have been told that with only 15 minutes we can
save 15% on our car insurance. Driving on 101 North by the San Francisco airport is a new billboard. It comes to us from esurance. The sign says something about finding your insurance savings in 7 1/2 minutes. Wow! That's 1/2 the time of Geico.
Well, maybe not really a wow? Some things in life 1/2 the time is a
competitive advantage, but in others, it sends the wrong message. If I
want fast food I know where to find it. But, when I sit down at a fine
restaurant, like I did recently, and the food comes out in the same time
that a McDonald's order arrives, (which is what happened), everyone at
the table looks at each other and says, "Something is not right."
Knowing the difference between speed and quality is important. Sometimes, a little more time can be way better than 1/2 the time.
Knowing the difference between speed and quality is important. Sometimes, a little more time can be way better than 1/2 the time.
Labels:
bolts of thinking,
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geico,
mcdonalds,
rueff,
rusty rueff,
time
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