Matching

There may not be a harder technology challenge than finding the perfect match.  Industries have been built from this need; biotech, digital tech, agriculture, just to name a few.  In digital technology we are always hunting for the perfect match, whether that be through dating sites, through job sites, and broadly between retailers/manufacturers and customers. 

The perfect match is one where two parties decide they want the same thing. T

his is hard work and with today's technology algorithms we get closer and closer to the perfect match.  Some will call them "recommendation" or "discovery" engines, but these are also all about matching what I like to what I might not yet know I will like. 

Matching is so important to all that we do that we should ensure that the understanding of the science of matching is resident within our companies. 

If we aren't almost obsessed with the pursuit of the perfect match then we are probably missing out on business.