Premier League Time

It's only taken 30 plus years but in the last year, we now can watch The Premier League soccer (football) on national U.S. broadcast television. 

We all saw it coming as soccer became the most played sport by kids.  But, the demographic changes could only take time to grow up and become viewers and consumers who could through their buying patterns and power create advertising pull and viewership.  And now, we have to ask, what next?  Could we see finally the development of a U.S. based Major League Soccer League that would someday rival The Premier League?  Sure we could. 

Demographic shifts sometimes feel like boiling a frog, but then one day it seems so obvious.  There is great value in spending time projecting forward and trying to align to the shifts, pulls, pushes and all that comes with them. 

Sure, we might be wrong more often than not, but wouldn't we rather be wrong because we thought about it, not because we ended up flat-footed, surprised and late?

(For a further faith-based application of this post you can visit here)