Business Tagging

"Kilroy was here."  That was a popular "tag", or graffiti back in the day.  Apparently Kilroy started in World War II and lasted for decades.  Now, we tag everyday.  We "check in" on Facebook or Foursquare.  We post or tweet a picture to prove we were someplace and in our own little way we are putting our"mark" on a place or an event. Business is one of the few places in life that we mostly just "pass through", without much emotional or historical connection.  

I remember watching a consultant pull out of the audience someone who was high ranking in his company.  He was the Chief Accounting Officer of a very large and prestigious company.  He brought him on the stage and interviewed him about his job, his impact, and the legacy he was trying to build within the organization.  The Officer felt pretty good about the what he was doing and that his legacy would stand in the company.  The consultant humored him and then asked, "What was the name of the person who had your job before you?"  The executive answered quickly.  The consultant then asked who was in the job before him? The executive stood their baffled as he had no clue.  The consultant made his point about legacy building within companies. 

If you work in a big company, ask the same about your own job.  Do you know two to three generations before you who was in the job and what they accomplished and left behind?  

If we run businesses, this is the time to stop and think about what "tag" that is indelible that someone can feel they will have always left behind.  Figure this out and you will have unlocked something special and certainly long lasting.