There may not be a harder technology challenge than
finding the perfect match. Industries have been built from this need;
biotech, digital tech, agriculture, just to name a few. In digital
technology we are always hunting for the perfect match, whether that be
through dating sites, through job sites, and broadly between
retailers/manufacturers and customers.
The perfect match is one where
two parties decide they want the same thing. T
his is hard work and with
today's technology algorithms we get closer and closer to the perfect
match. Some will call them "recommendation" or "discovery" engines, but
these are also all about matching what I like to what I might not yet
know I will like.
Matching is so important to all that we do that we
should ensure that the understanding of the science of matching is
resident within our companies.
If we aren't almost obsessed with the
pursuit of the perfect match then we are probably missing out on
business.
Wednesday, November 6, 2013
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