It's only taken 30 plus years but in the last year, we now can watch
The Premier League soccer (football) on national U.S. broadcast
television.
We all saw it coming as soccer became the most played sport
by kids. But, the demographic changes could only take time to
grow up and become viewers and consumers who could through their buying
patterns and power create advertising pull and viewership. And now, we
have to ask, what next? Could we see finally the development of a U.S.
based Major League Soccer League that would someday rival The Premier
League? Sure we could.
Demographic shifts sometimes feel like boiling a
frog, but then one day it seems so obvious. There is great value in
spending time projecting forward and trying to align to the shifts,
pulls, pushes and all that comes with them.
Sure, we might be wrong
more often than not, but wouldn't we rather be wrong because we thought
about it, not because we ended up flat-footed, surprised and late?
(For a further faith-based application of this post you can visit here)
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