Have you seen the new Expedia TV advertisement where they walk up to a
stranger with the Expedia suitcase and a plane ticket to anywhere in the
world? There is only one catch; you have to go directly to the
airport, right then.
I love the ad because it conjures up the, "What
would I do?" and if I could be that spontaneous, "Where would I go?".
The commercial is great in reminding us that we count on our customers
and consumers responding to us when we present them with deals and
offers. When they don't make the decision on the spot, or decide to
respond positively, we get disappointed and sometimes resentful. The
other part of the Expedia ad are the people who turn down the offer.
It's a once-in-a-lifetime offer and they turn it down, on the spot. It
just goes to show you how hard it is to sell and convince a consumer!
(For a further faith-based application of this post you can visit here)
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