Hunters and Farmers

Sales organizations are getting smarter in how they organize.  Well, actually, most have always organized in the manner that is most successful but today they are getting better at giving the organizations names that better describe what they do. Back in the day you had "New Account Teams" and you had "Existing Account Teams".  Now, we have "Hunters and Farmers". 

Hunters bring in new business.  Farmers expand the growth.  Subtle, but big differences in the type of people to do these jobs and their responsibilities. 

Some times just getting better at describing what someone does can make the difference in hiring and assigning the right person to the job.