Implied Free

It used to be that if you wanted to access the internet in an airport that you had to pay for it through services like Boingo, or T-Mobile, AT&T, etc.  You can still pay for that internet access if you want, or you can access it through what I call, "Implied Free".  Implied free is telling the consumer that something is free, but it isn't really.  In the case of airport internet access, you watch an ad and then you get a half-hour or so, and then you can watch the same ad again, and get another half hour or so. And on and on it goes. It seems free, but it's not because we have taken our time to look at the ad and distract ourselves from doing something else. What is the cost to us? It's the cost of what we could/would be doing otherwise.  "Implied free" is not new.  Broadcast media was built this way and we now see the same for the "implied free" of ad supported streaming entertainment services.  We are just a moment away from walking into a coffee shop and receiving what appears to be an "implied free" cup of coffee, but we will have to show that we watched the ad, tweeted or create a Facebook status about being in the store and trying the coffee.  I personally don't mind "implied free". It feels active and full of choices.  If we can find the goodness in the approach, there is much we can do and have our consumers and customers join in to help.

Congestion

Last week I wrote of the 25th anniversary of the Internet.  A week later there is lots of new talk about the congestion of the internet as both Netflix and Apple are talking to Comcast about streaming their services over cable.  The internet, for a moment there, looked like the end of cable.  We were all to be free of the high fees and reliance on what was programmed.  But, it appears that for those who dropped their cable service for an Apple TV set-top-box, the freedom is ending.  But, of course Apple will still stream over the internet, but I will say here and now that not too far after the deal is done, along will come a program that only those who are on Comcast will be able to view. It will be disguised as a benefit, an extra, or a bonus, but we will know better.  What does this mean for the rest of us? It might mean more choice. Or, it might mean more consolidation. What it will mean is that some of the beauty of the wide open and far ranging internet is being lost and that we didn't think far enough ahead to keep the pipes large enough to handle all internet traffic, that the congestion is starting to change the rules.