There's a very funny TV car commercial about the guy who finds himself
dreaming about all the things he missed out on in life, while the car
salesman is trying to sell him a new car. He missed out on the girl who
grew up to be a model. He missed out on investing in Twitter. This is
the one that is funny. He's sitting at his desk, talking on the phone
and says, "140 characters? I just don't get it." The next scene is him
standing on the deck of his friend's yacht, which is named, "Hashtag
This". The first time I saw it, I laughed out loud because I too had
the same reaction to Twitter when I first heard of the service. (BTW, I
wasn't pitched on the investment). When Twitter showed up it was the
time of an explosion in blogging; long-form self-expression. What could
at all makes sense in that time for saying in something when limited to
140 characters. Well, I was wrong as was the character in the
commercial. Sometimes, things that are so far fetched come along that
only a few people can see their potential. Occasionally we might be on
the side of being the predictor, but in most cases we will be the
naysayer or the unbelieving. The trick is to stay open to the pitches.
Don't turn down the meeting with the young entrepreneur or the wet
behind the ears new person in the company. Staying open to the
unforeseen and the unbelievable is the only way any of us will be able
to be in touch with the future.
Thursday, February 27, 2014
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