If you ever want to do a study on business productivity, it would be
fascinating to start with the amount of time and energy that is put into
trying to get people to do something in all the same way. Think about
that for a moment and in your own experience, how often you have had to
have that conversation with someone or a group? We all have done it.
We have to to win over the wills of individuality and streaks of
independence to get people to conform to a a way of doing something so
that we can have measurable and predictable outcomes.
Software
engineering and startup companies spend an enormous amount of time doing
just this. There have been books after books written on the subject
and consultants have made millions of dollars on the simple premise of
getting people to do the same things. Facebook founder and CEO, Mark
Zuckerberg himself is after this with his Open Compute Project. He
thinks he can be the one to create a new way of computing, sharing code
and getting people to write code in the same way that can be transferred
across countries, companies and time zones. This will require lots of
people changing to conform to do something new, all the same way.
Making
change happen in people is complex, hard, and many times frustrating
and futile. But, we have to do so. We know that the boat moves in the
water more efficiently and faster if every oar goes into and out of the
water in a synchronized fashion.
If the oars could do it by themselves,
then it would be easy. It's those hands that are connected to a body
that are connected to a brain that make it hard.
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