SRO

This is GRAMMY week.  For me, in my final year as Chairman of The GRAMMY Foundation, I will be at a number of events this week where it will be standing room only, SRO.  I always marvel at the number of people who want to attend The GRAMMYs.  The demand is high.  Behind this interest is a love of music. 

Wouldn't it be great if we could get our customers and consumers to desire our business at the same level?  It's not impossible.  If we know the loves of our customers/consumers and what they desire and why, then we might be able to have them clamoring for us.  

If you think it can't be done, ask Apple what it feels like to launch a new product. It can be done.