Hopscotch Work

One of my favorite bloggers, Seth Godin, had this to say recently about the pace of how we we now work:

"We skip reading the whole thing, because it's easier to jump to what we assume the writer meant.
We skip engaging with customers and stakeholders because it's quicker to assert we know what they want.
We skip doing the math, examining the footnotes, recreating the experiment, because it might not turn out the way we need it to.
We better hurry, because the firstest, loudest, angriest opinion might sway the crowd."

Guilty as charged?  Sure, we all are, and we need to know the same about our consumers, customers and employees.  Internally, we spend time and energy on things that demand deep-thinking and reading the fine print for success to happen and then we are frustrated when our people say, "I didn't know".  This is not going to get better. With a 140 character, Snapchat, Instagram world, we are only experiencing the tip of the iceberg when it comes to attention-span deficit and hopscotching through work and life.  What to do?  We must adapt without losing the ability to place emphasis where attention must be held.  It can be done and those who master this will win the day.  Consider the power of visuals, sounds and stories that make one think and ask follow up questions.  If you have read this far...the answer lies somewhere there.