As we think about what we should do with measuring our businesses, a
simple and easy to implement process is to adopt the Net Promoter Score
measurement. It's actually very clear and boils down a bunch of complex
ways of looking at the business to a 10 point scale answer to; "How
likely is it that would recommend (the name of your company) to a friend
or colleague?"
That then allows us to stratify the answers into three
groups: promoters, passives and detractors. Once you have that then to
get to the "net" part of the responses you subtract he percentage of
detractors from the percentage of promoters and that gives you an NPS
Score.
If this is done consistently and often, we can measure where the
company stands today and where it is going. Why this is important is
that we when we can boil it all down to one simple measurement, then it
gives up the opportunity to change other things that we think can
influence that consistent scoring.
Whether it is the NPS, or something
else, getting to a baseline core measurement can yield positive results.
(For a further faith-based application of this post, you can visit here)
Wednesday, October 9, 2013
Net Promoter Scores
Labels:
detractors,
net promoter scores,
passives,
promoters,
rueff,
rusty rueff
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