Kindling a new fire

I don't watch Oprah. That is, I don't watch Oprah other than when Patti says I have to and I get forced through TIVO to do so. Last Friday, Oprah revealed her "new technology find". She went on a rave about the Amazon Kindle and had Jeff Bezos on the show. Jeff didn't have to talk at all as Oprah laid out every feature and she was so positive about the device that Jeff couldn't get a work in edge-wise. He did offer $50 off of a purchase if you go to Oprah.com by Friday 10/31. That's a pretty good deal. I had already decided that the Kindle was my Christmas gift request for this year so this just reinforced what I already knew. It just makes sense to me; convenience, cheaper books, greening by not buying paper, no more room in the house for books, data and history files, cool factor, etc. But, that is not what amazed me. What amazed me was that even before the show was over, Patti said, "that is what I want for my birthday". See, Patti is not one who adopts new technology easily. She still uses a 2-year paper Hallmark calendar for her scheduling, a Casio address device for her contacts, a cell phone without a camera, she just moved from AOL email to Outlook finally, and she fought me and told me she would never use TIVO when we bought the TIVO Series One way back when (of course like everyone she quickly adopted and adapted to time-shifting). To have Patti, in an instant, say, "I want one" demonstrates either the power of Oprah or the power of a simple but dead-easy to use piece of technology. I think it was both, but like the i-pod, Amazon may have nailed it. The market may not be quite ready for mass market penetration for e-books, but by V.2 of the Kindle (word has it that V2 is coming already), Amazon may have won the electronic book reader war. And, it doesn't hurt that Oprah is there too. The fire has been stoked with a Kindle. Let's see how big and fast this fire can burn.